Media Agency Representative
In 2019, Coyle Media Group partnered with Davidson Hearing Aid Centers to strategized and implement a specialized plan that would enable Davidson to fully capitalize on their current marketing budget. As their Agency of Record (AOR), the team at Coyle Media Group executed a total audit of all Davidson current marketing programs. The deliverable was a strategic recommendation on how to extend those marketing dollars and access the appropriate marketing channels. Being a leader in the client’s target demographic allowed us to creatively approach topics that allow Davidson Hearing Aid Centre’s to stand out above their competitors in the industry. From TV and radio commercials to the management of SEO campaigns, Coyle Media has covered every avenue of Davison’s marketing plan. Davidson Hearing Aid Centres’s are also the presenting sponsor to the ‘Fifty Five Plus Lifestyle Show’ twice a year, our team manages everything from the ordering and organization of booth supplies to the management of set up and take down of their premium sized booth.
Radio and TV Campaigns
Following an extensive audit of how Davidson Hearing Aid Centers was applying a large portion of their marketing budget towards radio and TV campaigns, Coyle Media Group developed a multi-year advertising campaign utilizing our current partnership with Bell Media. In tandem with Bell we scripted and produced multiple TV and Radio commercials specific to important topics in the audiology industry.
With our strategic marketing plan developed, Coyle Media Group recognized the opportunity to allow Davidson’s advertising to stand out from other industry competitors. While researching their target market and being a leader within the mature audience, Coyle Media Group was able to secure an extremely recognizable local celebrity as the exclusive spokesperson for Davidson Hearing Aid’s Centre.
As our client’s represented agency, we have been able to secure premium placement and pricing in multiple print advertisements. We have built multiple relationships in the industry which allow us to work with vendors to maximize our client’s budgets throughout the year. Davidson Hearing Aid Centers advertises throughout numerous avenues that directly reaches their target demographic: Ottawa Citizen, The Eganville Leader, Arnprior Chronicles among other local circulations.
Specialized Digital Campaign
The creation of a social community email subscription database used specifically for Davidson cliental. Interactive monthly Social Media campaigns, 55 Plus website marketing as well as individual YouTube campaigns. Along with research driven topics addressing over coming stigmas and challenges our client faces in the industry to allow them to dominate the local industry.
Corporate Videos and Animated Videos
Coyle Media Group has also created and produced Davidson Hearing Aid’s corporate video and several animated video’s that are utilized for online digital marketing programs such as Website, Social Media, eNewsletters and Davidson Blogs. These animated are multi use and can be used throughout years to come as the cover topics that are prominent throughout the audiology industry.